The Role of Technology in Online Event Ticketing

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As the global Online Ticketing Market has grown into a massive and highly concentrated industry, it has attracted a significant and increasing level of scrutiny from lawmakers and antitrust regulators around the world. This growing web of regulatory and legal challenges has become a central and defining feature of the market, particularly in the mature markets of North America and Europe. The regulatory concerns are multifaceted but are primarily focused on two key issues. The first is the immense market power of the dominant players, particularly the vertically integrated giant Live Nation/Ticketmaster, and the potential for this market concentration to harm competition and consumers through higher fees and fewer choices. The second major area of concern is the lack of transparency and the perceived unfairness of the secondary resale market, particularly the role of professional scalpers and automated "bots" in buying up large quantities of tickets and reselling them at exorbitant prices. This has led to a wave of public outcry and a corresponding push from policymakers to implement new regulations to protect consumers and to create a more fair and transparent marketplace.

Key Players
The key players in this global regulatory battle are a mix of government bodies, the major industry players, and a host of consumer advocacy groups. On the government side, the key players in the United States are the Department of Justice (DOJ) and the Federal Trade Commission (FTC), which have the authority to review mergers and to bring antitrust lawsuits. The US Congress is also a key player, having held numerous high-profile hearings on the ticketing industry. In Europe, the European Commission's competition authority and the UK's Competition and Markets Authority (CMA) are key players who have also heavily scrutinized the industry. On the industry side, Live Nation/Ticketmaster is the primary key player, with a massive government affairs and lobbying operation dedicated to defending its business model and to fighting new regulations. The secondary market platforms like StubHub and viagogo are also key players in the regulatory debate. A third group consists of the various consumer rights and fan advocacy groups that have been very effective in raising public awareness and in pressuring lawmakers to take action. The artists and their managers are also increasingly becoming key players, speaking out about the issues and experimenting with new ways to get tickets directly to their fans.

Future in "Online Ticketing Market"
The future of the regulatory landscape for online ticketing will be a story of continued and likely increasing government intervention across all major global regions. The future will almost certainly see the passage of new legislation in the United States and other countries that aims to bring greater transparency to the ticketing process. This could include laws that require "all-in pricing," where the total price of a ticket, including all fees, must be displayed upfront, and laws that place greater restrictions on the use of ticket-buying bots. A second major future trend will be continued antitrust pressure on the dominant players. The future may see legal challenges that attempt to break up vertically integrated companies or to place greater restrictions on exclusive ticketing contracts with venues. The future will also see a continued global debate about the nature of the secondary market, with some jurisdictions potentially moving to cap resale prices or to ban certain types of resale altogether. The regulatory environment will become an increasingly complex and costly part of doing business for all major ticketing companies, a challenge that will be particularly acute in North America and Europe, where the political and media scrutiny is the most intense.

Key Points "Online Ticketing Market"
This analysis highlights several crucial points about the regulatory landscape of the global online ticketing market. The primary drivers of regulatory action are concerns about market concentration and a lack of fairness and transparency, particularly in the secondary market. The key players are a mix of government antitrust and consumer protection agencies, the dominant industry players themselves, and a vocal group of consumer advocates. The future will be characterized by new legislation mandating greater price transparency and continued antitrust pressure on the major players. The evolving regulatory environment is a major source of business risk and a critical factor that will shape the future structure and economics of the global online ticketing industry. The Online Ticketing Market is projected to grow to USD 237.99 Billion by 2035, exhibiting a CAGR of 8.08% during the forecast period 2025-2035.

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