Is the Era of Cooking Over? Inside Europe’s $4.26 Billion Meal Replacement Revolution
In bustling corporate centers across London, Berlin, and Paris, lunch break rituals are rapidly changing. Where European workers once sat down for traditional multi-course meals or quick deli paninis, more consumers are now reaching for sleek, shelf-stable bottles, high-protein bars, and nutritionally complete powdered shakes.
What started as a niche solution for bodybuilders and tech...