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2026-02-03 07:06:05 -

The Battle for Bookings: Understanding the Global Online Travel Agency Market Share

The global Online Travel Agency Market Share is a fascinating case study in market consolidation, with the vast majority of the global market being controlled by just two massive holding companies. While the consumer may see a wide variety of different travel booking websites, many of these seemingly independent brands are, in fact, owned by one of two giants: Booking Holdings or...

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