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2026-07-28 07:36:07 -

How Gen Z Is Changing the Future of Sports in India

India's sports culture is undergoing one of the biggest transformations in its history, and Gen Z is at the center of it. Unlike previous generations, today's young fans are not limiting themselves to one sport or one platform. They follow cricket, football, badminton, chess, Formula 1, MMA, athletics, esports, and the Olympics with equal enthusiasm. They consume highlights on...

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